The Master Plan

Aug 20
“In music business speak, “A & R” has long meant “Artists and Repertoire.” It is a term that refers to the elusive brass-ring-key-to-the-kingdom-Holy Grail for many musicians when they ask, “How can I get the attention of the industry?” A&R people have traditionally been the gatekeepers of glory; those sought-after staffers at record labels who find talent and roll them up and out at the door of “the deal.” As we all know, the music world has changed. Forever. So, I’m proposing a new interpretation of the term A&R. I believe we have moved into the era where those letters will more accurately stand for “Advocacy and Radar.”

The Pill Box: The New A & R…

(hat tip wvmusic)

(via yvynyl)

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